TaleSpring Announces New Product Release at the LAUNCH Conference in San Francisco

- Company’s Low-Cost Digital Storytelling and Publishing Application Available for the Masses    -

Orem, UT, Feb 23, 2011 – While many development shops will build interactive, animated book applications for their clients at a cost of thousands of dollars, TaleSpring provides an online authoring tool that enables non-technical authors to create their own books for mobile devices for free, and publish to mobile devices for only $150.

TaleSpring CEO Jason Izatt is excited to provide an easy-to-use, online platform for anyone with a story to tell, and publish that story in a rich media format at an affordable price.

“The iPad, iPhone, and Android devices have opened the world of having rich, engaging content with us wherever we go,” Izatt said.  “We believe in making that world accessible to everyone, giving them an opportunity to let their story out, without holding them hostage to the need for technical skills or big budgets.”

TaleSpring is focusing their application efforts in the areas of children’s books, scrapbooking, training and sales, advertising, and academia, where the art of storytelling can be significantly enhanced with the TaleSpring application.

While animated children’s books have caught the public’s eye, interactive publications also include promotional and instructional apps. Zimbi is creating a “How to throw a Zimbi” book using the TaleSpring system. Sales and training organizations can also use it to produce highly instructive materials that are now portable on a mobile device, such as the iPad.

Community Recognition

In May 2010, TaleSpring was selected as one of 10 companies to be part of the inaugural year of BoomStartup, a four-month incubator/mentorship program designed to grow new businesses. In June 2010, TaleSpring was recognized as a finalist for the Utah Startup of the Year award by FundingUniverse.

Currently, TaleSpring is one of 10 companies chosen for the 2011 Provo Tech-X Revenue Accelerator program which draws upon various experts in the sub-fields of Sales and Marketing to provide direct training and mentoring to participant companies for a 12-week period.

About TaleSpring

For more information about TaleSpring’s newest storytelling applications, visit www.talespring.com.

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PR Contacts:

Cheryl Conner or Randy Scott

Snapp Conner PR

801 994-9625

Cheryl@snappconner.com or randy@snappconner.com

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