Our goal is to submit your book app to each respective App Marketplace (App Store, Google Play, Amazon Appstore, etc.) within a day or two of the time you click “Publish”. Please understand our ability to do this depends on the volume of apps being submitted at the time, etc.
The App Store: Apple usually takes about 1 to 4 weeks to approve an app for sale in the App Store. The vast majority are approved within a week, with only a rare few taking longer.
That said, some apps are rejected by Apple. The most common reason for TaleSpring app rejection, which is rare, is a lack of interactive elements in the book app.
Google Play: Google usually takes about 1/2 hour to 4 hours to approve an app for sale in Google Play.
Amazon Appstore: Amazon usually takes about 1 hour to 1 day to approve an app for sale in Google Play.