1. How long does it take for my book to show up in the store?

    Our goal is to submit your book app to each respective App Marketplace (App Store, Google Play, Amazon Appstore, etc.) within a day or two of the time you click “Publish”.  Please understand our ability to do this depends on the volume of apps being submitted at the time, etc.

    The App Store:  Apple usually takes about 1 to 4 weeks to approve an app for sale in the App Store.  The vast majority are approved within a week, with only a rare few taking longer.  

    That said, some apps are rejected by Apple.  The most common reason for TaleSpring app rejection, which is rare, is a lack of interactive elements in the book app.

    Google Play:     Google usually takes about 1/2 hour to 4 hours to approve an app for sale in Google Play.

    Amazon Appstore:     Amazon usually takes about 1 hour to 1 day to approve an app for sale in Google Play.

  2. How is my 50% royalty determined?

    Each App Marketplace (App Store, Google Play, Android Appstore, etc.) keeps about 30% of the sales price for every app sold, plus any currency exchange costs associated with international sales.  The term Post-Store-Proceeds refers to 100% of the amount remaining.

    Of the Post-Store-Proceeds, the author is paid 71.4% (which is 50% of the sales price if the app is sold domestically in the U.S. and slightly less than 50% if the app is sold internationally due to additional exchange rate costs), and TaleSpring's receives 28.6%.


    If your book app sells domestically for $3.99, the calculation is $3.99 (sales price) – $1.19 (App Marketplace portion)  = $2.80 (Post-Store-Proceeds) , and your royalty is $2.00 ($2.80 x .714 = $2.00), which is 50% of the sales price.

    If your book app sells internationally for $3.99 (U.S.), the calculation is $3.99 (sales price) – $1.19 (App Marketplace portion) – $0.12* (foreign currency exchange cost) = $2.68 (Post-Store-Proceeds), and your royalty is $1.91 ($2.68 x .714 = $1.91), which is actually 48% of the sales price.

    * Please note that calculating an exact royalty percentage or payment amount based on the sales price is impossible for international sales, due to the fact that foreign currency exchange rates are constantly changing.  The point here is that the App Marketplaces do not absorb currency exchange costs, they pass them on, so TaleSpring splits those costs proportionally with the TaleSpring account holder.

    Since it is easier for most people to remember "50% of the sales price" than "71.4% Post-Apple", we often refer to the 50% number to simplify the royalty explanation.

  3. Why do I have to use the latest Safari or Chrome to create books and not Microsoft Internet Explorer or Firefox?

    We are using the latest HTML5 technologies for animations and media. For a long time, only Safari and Chrome fully supported these features.

    While Firefox and the latest version of IE now support these features, we have not yet added support for them, so we encourage you to use only Safari or Chrome at present.

  4. If I need an illustrator, how do I find one?

    We recommend reaching out to your local colleges and universities. Students do great work and are often looking for opportunities to expand their portfolio. If you want someone more experienced, you can also check the illustrator listings at the Society of Children’s Book Writers and Illustrators (SCBWI). http://www.scbwi.org/Illustrators-Gallery.aspx

  5. Which platforms do you currently support? (iOS, Android, Windows Phone?)

    We currently publish to both iOS and Android mobile devices, which at this writing constitute more than 98% of the entire mobile device market running iOS 7+ or Android API 19+.  We do not plan to support additional device platforms (e.g. Windows phone or Blackberry).

    Once we approve an app for publication, we publish it to each App Marketplace (the App Store (iOS), Google Play (Android), Amazon (Android), and any others that we decide to support in the future) as a standalone app under the TaleSpring brand.

    Please note that while our goal is to publish to as many devices as possible, there will always be devices that will not be able to run TaleSpring Apps because the hardware and/or the os are outdated or no longer in popular use.  We currently support mobile devices that run iOS 7+ and Android API 19+.  Devices that do not support these specs will not be able to run TaleSpring apps.

  6. What can I use to convert my audio files into MP3?

    There are some great free tools available. We recommend Audacity, available for both Mac and Windows, found at http://audacity.sourceforge.net/. To record your own narration directly to MP3, you can use the Voice Record app for iPhone. You can also search the Web for other options, and we would love to hear what you find and like using. Please drop us a note at feedback@talespring.com.

  7. Why do my audio files have to MP3? What about .wav or .ogg?

    MP3 is the only common audio file format supported by HTML5 among the different browsers. (see Why do I have to use Safari or Chrome? above)

  8. What kind of animations can I do?

    The basic animation types that are available in the editor are:

    • Move – move graphics or text across the screen
    • Scale – increases or decreases the size of the graphic or text
    • Rotate – rotates the graphic or text around it’s center
    • Fade-in (Appear) – makes the graphic or text appear slowly or all at once
    • Fade-out (Disappear) – make the graphic or text disappear slowly or all at once.

    These simple animations can be combined to create more advanced animations.

  9. What graphic formats does the tool support?

    The following image types are supported:

    • JPEG (jpg) – uses less space, best for backgrounds
    • GIF – (including animated gifs!)
    • PNG – best for animations where transparency is needed
  10. Where can I get some free sound effects?

    Here are some web sites where you can find free sounds:

    NOTE: Make sure the sounds you use are royalty free.

    Please note that you can also easily create your own sound files with your smartphone, or using Audacity freeware.


    In order to preserve sound quality, but conserve space, you can also use http://www.mp3smaller.com to convert your .mp3 files to smaller file sizes.

What if my question isn’t answered here?

Use our Contact Us form to send us your question.