1. How long does it take for my book to show up in the store?

    Our goal is to have your book submitted to Apple within 2 weeks of the time you click “Publish”. From there, it is usually 2-6 weeks before Apple posts it to the App Store. The vast majority are close to 2 weeks with only a rare few taking longer.

  2. How is my 50% royalty determined?

    Apple keeps 30% of the sales price for every app sold in the App Store, plus any currency exchange costs associated with international sales.  The term "Post-Apple" refers to 100% of the amount remaining.

    TaleSpring keeps 29% and the author is paid 71% of Post-Apple proceeds (which is 50% of the sales price, if the app was sold domestically).


    If your book app sells domestically for $3.99, the Post-Apple calculation is $3.99 (sales price) – $1.19 (Apple's portion)  = $2.80, and your royalty is $2.00 (50% of the sales price = 71% of the Post-Apple proceeds).

    If your book app sells internationally for $3.99 (U.S.), the Post-Apple calculation is $3.99 (sales price) – $1.19 (Apple's portion) – $0.12* (foreign currency exchange cost) = $2.68, and your royalty is $1.91 (48% of the sales price = 71% of the Post-Apple proceeds).

    * Please note that calculating an exact royalty percentage or payment amount based on the sales price is impossible for international sales, due to the fact that foreign currency exchange rates are constantly changing.  The App Store does not absorb currency exchange costs, so we essentially split those costs proportionally with the author.

  3. Why do I have to use the latest Safari, Chrome or Firefox to create books and not Microsoft Internet Explorer?

    We are using the latest HTML5 technologies for animations and media. For a long time, only Safari and Chrome fully supported these features. With the recent release of Firefox 5,  it now supports HTML5 and we support it as well. Hopefully IE will provide full support very soon.

  4. If I need an illustrator, how do I find one?

    We recommend reaching out to your local colleges and universities. Students do great work and are often looking for opportunities to expand their portfolio. If you want someone more experienced, you can also check the illustrator listings at the Society of Children’s Book Writers and Illustrators (SCBWI). http://www.scbwi.org/Illustrators-Gallery.aspx

  5. How do I get my book on other mobile devices (e.g. Android, Windows Phone 7)?

    TaleSpring is “Create Once. Publish Everywhere.” So once other devices are supported, you will have the opportunity to publish to those devices as well without having to create your book over again. Android support is coming first, followed by Windows Phone 7.

  6. What can I use to convert my audio files into MP3?

    There are some great free tools available. We recommend Audacity, available for both Mac and Windows, found at http://audacity.sourceforge.net/. To record your own narration directly to MP3, you can use the TinyVOX app for iPhone. You can also search the Web for other options, and we would love to hear what you find and like using. Please send to feedback (at) talespring (dot) com.

  7. Why do my audio files have to MP3? What about .wav or .ogg?

    MP3 is the only common audio file format supported by HTML5 among the different browsers. (see Why do I have to use Safari or Chrome? above)

  8. What kind of animations can I do?

    The basic animation types that are available in the editor are:

    • Move – move graphics or text across the screen
    • Scale – increases or decreases the size of the graphic or text
    • Rotate – rotates the graphic or text around it’s center
    • Fade-in (Appear) – makes the graphic or text appear slowly or all at once
    • Fade-out (Disappear) – make the graphic or text disappear slowly or all at once.

    These simple animations can be combined to create more advanced animations.

  9. What graphic formats does the tool support?

    The following image types are supported:

    • JPEG (jpg) – uses less space, best for backgrounds
    • GIF – (including animated gifs!)
    • PNG – best for animations where transparency is needed
  10. Where can I get some free sound effects?

    Here are some web sites where you can find free sounds:

    NOTE: Make sure the sounds you use are royalty free.

What if my question isn’t answered here?

Use our Contact Us form to send us your question.