1. How long does it take for my book to show up in the store?

    Our goal is to have your book submitted to Apple within 2 weeks of the time you click “Publish”. From there, it is usually 2-6 weeks before Apple posts it to the App Store. The vast majority are close to 2 weeks with only a rare few taking longer.

  2. How is my 50% royalty determined?

    Apple keeps 30% of the sales price for every app sold in the App Store, plus any currency exchange costs associated with international sales.  The term Post-Apple refers to 100% of the amount remaining.

    Of the Post-Apple proceeds, the author is paid 71.4% (which is 50% of the sales price if the app is sold domestically in the U.S. and slightly less than 50% if the app is sold internationally due to additional exchange rate costs), and TaleSpring's receives 28.6%.


    If your book app sells domestically for $3.99, the calculation is $3.99 (sales price) – $1.19 (Apple's portion)  = $2.80 (Post-Apple) , and your royalty is $2.00 ($2.80 x .714 = $2.00), which is 50% of the sales price.

    If your book app sells internationally for $3.99 (U.S.), the calculation is $3.99 (sales price) – $1.19 (Apple's portion) – $0.12* (foreign currency exchange cost) = $2.68 (Post-Apple), and your royalty is $1.91 ($2.68 x .714 = $1.91), which is actually 48% of the sales price.

    * Please note that calculating an exact royalty percentage or payment amount based on the sales price is impossible for international sales, due to the fact that foreign currency exchange rates are constantly changing.  The point here is that the App Stores do not absorb currency exchange costs, they pass them on, so TaleSpring splits those costs proportionally with the author.

    Since it is easier for most people to remember "50% of the sales price" than "71.4% Post-Apple", we went with the 50% number to simplify the royalty explanation.

  3. Why do I have to use the latest Safari or Chrome to create books and not Microsoft Internet Explorer or Firefox?

    We are using the latest HTML5 technologies for animations and media. For a long time, only Safari and Chrome fully supported these features.

    While Firefox and the latest version of IE now support these features, we have not yet added support for them, so we encourage you to use only Safari or Chrome at present.

  4. If I need an illustrator, how do I find one?

    We recommend reaching out to your local colleges and universities. Students do great work and are often looking for opportunities to expand their portfolio. If you want someone more experienced, you can also check the illustrator listings at the Society of Children’s Book Writers and Illustrators (SCBWI). http://www.scbwi.org/Illustrators-Gallery.aspx

  5. How do I get my book on other mobile devices (e.g. Android, Windows Phone 7)?

    TaleSpring is “Create Once. Publish Everywhere.” So once other devices are supported, you will have the opportunity to publish to those devices as well without having to create your book over again. Android support is coming next.

  6. What can I use to convert my audio files into MP3?

    There are some great free tools available. We recommend Audacity, available for both Mac and Windows, found at http://audacity.sourceforge.net/. To record your own narration directly to MP3, you can use the Voice Record app for iPhone. You can also search the Web for other options, and we would love to hear what you find and like using. Please drop us a note at feedback@talespring.com.

  7. Why do my audio files have to MP3? What about .wav or .ogg?

    MP3 is the only common audio file format supported by HTML5 among the different browsers. (see Why do I have to use Safari or Chrome? above)

  8. What kind of animations can I do?

    The basic animation types that are available in the editor are:

    • Move – move graphics or text across the screen
    • Scale – increases or decreases the size of the graphic or text
    • Rotate – rotates the graphic or text around it’s center
    • Fade-in (Appear) – makes the graphic or text appear slowly or all at once
    • Fade-out (Disappear) – make the graphic or text disappear slowly or all at once.

    These simple animations can be combined to create more advanced animations.

  9. What graphic formats does the tool support?

    The following image types are supported:

    • JPEG (jpg) – uses less space, best for backgrounds
    • GIF – (including animated gifs!)
    • PNG – best for animations where transparency is needed
  10. Where can I get some free sound effects?

    Here are some web sites where you can find free sounds:

    NOTE: Make sure the sounds you use are royalty free.

What if my question isn’t answered here?

Use our Contact Us form to send us your question.